Cruelty-free: the new cool?

Why is it that all the beautiful handbags are made of leather? And often, if it’s not made of leather, it looks cheap or unfashionable. No longer: Meet chic new fashion label Freedom of Animals, which produces 100 percent green and cruelty-free luxury handbags. Their elegant white-and-black PETA X Freedom of Animals Ina Tote, in particular, donates 20 percent of proceeds of each sale to PETA. Elle.com recently interviewed the founders for their thoughts on their inspiration, why sustainable fashion still lags behind, and their hopes for fashion’s future.

Luckily, cruelty-free design, while still not ubiquitous, is gaining its cool factor and becoming easier to find than ever before …